The most important asset—and the one you should prioritize—is a mobile-friendly website.
Here are five reasons why you need a responsive mobile optimized website:
- Reach More Customers
- Increases Your Revenue
- Get More Traffic
- Boost Your Search Engine Rankings
- Boost Your Social Media Presence
A responsive and mobile website can take your business to the next level.
If your website is not mobile ready you are missing an opportunity to connect with mobile users who may be your future clients.
Mobile-Friendly Website Design
Consumers turn to their mobile devices to check businesses, social network, get directions and more…
According to the Meeker 2018 Internet Trends Report, time spent on mobile engaging with digital media has reached 3.3 hours a day for the average consumer. Because of this shift in consumer online behavior, your digital marketing strategy needs to shift to focus on mobile as well. That means you need to optimize all your marketing campaigns and assets for mobile consumption.
EASY TO READ AND NAVIGATE
On mobile-optimized websites the content is easy to read and navigate. Responsive mobile technology offers a user friendly experience.
In today’s vast and saturated online world – responsive and mobile user friendly websites are EXPECTED.
YOU GET MORE BUSINESS
Customers no longer expect (or forgive) a poor mobile experience.
Mobile users buy more on mobile-friendly websites.
Mobiles users who visited a mobile-friendly site are more likely to return to that site in the future (over 70% of users).
LOWER MAINTENANCE COST
A mobile-responsive website may cost a little more upfront, but has much lower maintenance cost.
GOOGLE LABEL MOBILE-FRIENDLY WEBSITES
Google officially launched a mobile-friendly label in the mobile search results on November 18, 2014. If your website is not mobile-friendly it will be very clear to users and they will be less likely to visit your website through mobile devices.
Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
SEARCH ENGINES RESULTS
Google prefers mobile-friendly websites and ranks them higher.
Businesses Without Mobile Supported Websites Are Losing Money
As of February 2018, 77% of Americans own a smartphone, and 96% of smartphone owners say they use it to get things done. All ages are now browsing websites in the palm of their hand, this has a huge effect not only on how websites work, but how we use them. If you don’t have a responsive website that supports mobile technology- you are loosing money because you are not getting the same web traffic and search engine ranking like your competitors who invested in a responsive website and digital marketing.
Invest in responsive and mobile technology to get more web traffic, gain more clients and make more money!