The Importance of Digital Marketing for Your Business
It’s clear. Businesses in the modern economy need digital marketing to compete. Online is where the customers are. It’s where they prefer that you reach them. Online is where the modern buying process begins. Digital Marketing has become an integral part of what a business is to its customers.
Traditional marketing can no longer reach people quite like digital marketing. Digital marketing is important because more and more consumers are online; digital marketing is an immediate way to reach them.
Digital Marketing Assets
– Your Website
– Social Media Pages (Facebook, Twitter, Linkedin, Instagram)
– Online Brochures
Digital Marketing Techniques
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. Each web page title must be related to the web page content.
Digital Marketing – Reaches People Where They Spend Their Time & Money
In 2018, the average Internet user has at least 7 social media accounts. That’s up from 3 just 5 years ago.
97% of US adults under 65 are on social media at least once a month. The vast majority are on it every day. Social media is strongly preferred as a means of customer care.
22% of the world population is on Facebook. 62% of people in the US are there. 76% of Facebook users and 51% of Instagram users are on it every day.
We’ve seen the online equivalent of this with Amazon. It’s hard to compete with the name recognition or the millions that they put into marketing and reputation management.
That’s where the importance of digital marketing shines as a beacon of hope for small businesses. It’s the same for brick & mortar, ecommerce, and personal brands alike.
Best ROI – EMAIL MARKETING
Email marketing has the highest ROI of any marketing method…period. It can get a whopping 3800% return. That’s $38 in revenue for every $1 you spend. About 20% of companies are seeing an ROI of $70 to $1 spent.
Email marketing is a conversion machine. But you do need a way to build your email list with quality subscribers. Then deliver highly relevant content to a subscriber’s inbox.
This is most often accomplished through a combination of social media marketing and content marketing. But these marketing methods have an impressive ROI of their own.
Content marketing can generate 3X the leads for about 62% less than traditional marketing. Of course, when we say “lead” we’re not just talking about website traffic. These are people who are very likely to buy your product and become loyal customers as you nurture that relationship.
Social media’s ROI can be indirect at times. But a Forbes study found that companies using social media outsell 78% of businesses who don’t use social media. IBM found that a lead that comes in through social media is 7X more likely to become a paying customer.
Integrated Marketing with Mobile Technology
According to research by IBM, mobile transactions are increasing at the lightning fast speed of 35% year over year. But it’s not just the actual buying and selling happening on mobile.
People are increasingly using their mobile phones as a kind of augmented reality layered over a business. They’re looking at reviews and product information while in your store. They may be ordering online or communicating with customer care en route.
Digital media and the web have brought us the opportunity to share via social media (including UGC, user generated content) and create immersive experiences on websites and in mobile apps. We can also personalize across ads, website and email through techniques like re-targeting and website personalization.
The 7 big categories of online marketing are:
Search engine optimization (SEO)
Search engine marketing (SEM)
Social Media Marketing (SMM)
Pay-per-click advertising (PPC)
More Advanced Analytics
With digital marketing you know the following about your ads and users:
Whether they actually saw it.
If they interacted with it
If they liked it
If they lingered on it
If they shared it with a friend
If it prompted another action
If it led to a sale down the road (this is important when deciding how to best spend money)
And the last one is a no brainer.
More than 1.2 billion people worldwide use mobile.
Users spend an average of 2.8 hours on mobile daily compared to 2.4 hours on desktop.
By 2019 79% of US advertising spend will be on mobile advertising.
80% of social media time is spent on mobile.
88% of users who search for a local business on mobile visit it within 24 hours.
89% of mobile usage is spent on apps.
With so many people using mobile and having access to the internet almost anywhere they go the importance of mobile marketing is evident. That’s why firms are putting such an emphasis on their mobile marketing campaigns and that’s why you should be adopting a mobile marketing strategy for your brand too.