Google ranks responsive mobile-friendly websites higher!
And customers aren’t the only ones who will notice if your business isn’t mobile friendly; Google will also rank your site lower in mobile local searches if you don’t have a mobile-friendly interface.
Responsive web design (RWD) provides an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
Customers no longer expect (or forgive) a poor mobile experience.
Google prefers responsive websites because they have just one URL and the same HTML across all devices. When a business has both a mobile site and desktop site, there will be a different URL and different HTML for each. This forces Google to crawl and index multiple versions of the same exact site.
Responsive web design is one of the most powerful modern concepts in the web development arena.
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites.
The websites are becoming more prepared and accessible for different devices with this concept.
If you want the best user experience for your visitors, you can’t rely on anything else than a responsive website. It’ll help you stay ahead in the competition. Responsive web design make things easier.
Those who have already launched their responsive website say that while it may take a bit more money to invest to hire an expert designer, these websites are real cost savers.