On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.
One of the best ways to prepare is to test that Google considers your web pages to be mobile-friendly by using its Mobile-Friendly Test tool.
Google Wants the Best for Us.
Google isn’t out to get us. Google just wants its users to have the best possible experience regardless of what browser/device they use to find our wesite. As such, we can succeed by giving our customers the greatest experience possible. That’s why it told us exactly what it was planning more than two months in advance. That’s why it explained exactly how to optimize for mobile (if you didn’t know), and gave us all the opportunity to test our sites and see whether or not they were up to Google’s standards. The truth is, Google told us everything up front and gave us all the resources we needed to prepare for this update. If anyone missed the boat and saw their rankings drop, that’s on them.
Mobile Is Extremely Important.
Mobile optimization is extremely important to Google; otherwise it wouldn’t have bothered with such an update and two months of warning for webmasters. In fact, its importance is only going to increase from here. Google is already starting to index mobile apps much in the same way that it indexes existing websites, and as time goes on, I wouldn’t be surprised to see more major updates come through that optimize online experience for mobile users.
It’s important to remember this moving forward.
Rather than making changes just to appease Google and stay one step ahead of the algorithm changes, it’s worth your effort to truly invest in mobile technology and get ahead of your competition while you still have the time to do so.